The two-wheeler market experienced mixed results in February 2025, with some brands posting growth while others faced a decline in sales. Notably, Royal Enfield, TVS, and Honda reported positive sales growth, whereas brands like Hero MotoCorp, Bajaj, Yamaha, and others saw a dip in their numbers. Below, we break down the sales performance for February 2025.
Two-Wheeler Sales Performance in February 2025
| Brand | January 2025 Sales | January 2024 Sales | Growth (%) |
|---|---|---|---|
| Hero MotoCorp | 412,378 | 420,934 | -2.0% |
| Honda | 402,977 | 382,512 | 5.4% |
| TVS | 293,860 | 268,233 | 9.6% |
| Bajaj Auto | 171,299 | 193,350 | -11.4% |
| Suzuki | 87,834 | 80,511 | 9.1% |
| Royal Enfield | 81,052 | 70,556 | 14.9% |
| Yamaha | 55,545 | 62,384 | -11.0% |
| Piaggio | 2,897 | 3,212 | -9.8% |
| Kawasaki | 358 | 440 | -18.6% |
| Triumph | 94 | 95 | -1.1% |
Detailed Sales Breakdown
Hero MotoCorp
Hero MotoCorp saw a slight sales decline of 2.0%, selling 412,378 units in January 2025 compared to 420,934 units in the same month of the previous year. Despite the minor dip, Hero remains a key player in the two-wheeler segment.
Honda
Honda reported a positive growth of 5.4%, with 402,977 units sold in January 2025, up from 382,512 units in January 2024. This growth indicates a rise in demand and strengthens Honda’s position in the market.
TVS
TVS delivered an impressive 9.6% growth, selling 293,860 units in January 2025, compared to 268,233 units the year before. This significant growth points to TVS expanding its market share and increasing consumer demand for its models.
Bajaj Auto
Bajaj Auto faced a significant drop of 11.4%, with sales falling to 171,299 units in January 2025, compared to 193,350 units the previous year. This decline suggests a decrease in market presence or shifting consumer preferences.
Suzuki
Suzuki showed a solid 9.1% growth, selling 87,834 units in January 2025, up from 80,511 units in January 2024. The increase highlights Suzuki’s growing appeal among consumers.
Royal Enfield
Royal Enfield reported a robust 14.9% growth, reaching 81,052 units sold in January 2025, compared to 70,556 units in January 2024. This strong performance underscores the continued popularity of its premium motorcycles.
Yamaha
Yamaha experienced an 11.0% sales decline, selling 55,545 units in January 2025, down from 62,384 units the year before. This drop could signal a loss of market share or increased competition within the segment.
Piaggio
Piaggio faced a 9.8% decline in sales, selling 2,897 units in January 2025, down from 3,212 units in January 2024. This drop may be due to lower demand or limited availability of their products.
Kawasaki
Kawasaki saw the sharpest decline in sales, with an 18.6% drop, selling only 358 units in January 2025, compared to 440 units the previous year. This significant reduction may be due to Kawasaki’s niche market positioning or strong competition from other brands.
Triumph
Triumph experienced a marginal decline of 1.1%, with 94 units sold in January 2025, compared to 95 units in the previous year. Though the drop is minimal, it reflects some challenges in growth for the premium brand.
Conclusion
February 2025 presented a mixed performance in the two-wheeler market. Brands such as TVS, Honda, and Royal Enfield saw healthy growth, while Hero MotoCorp, Bajaj Auto, Yamaha, Piaggio, Kawasaki, and Triumph faced declines. This varying performance indicates the dynamic nature of the two-wheeler industry, where market preferences and consumer demand are constantly evolving.